Privacy Policy - It's FURDAY!

Pawsh'd Pets LLC, DBA It's FURDAY!

Last Updated: 10/12/2026

This Privacy Policy is part of our Terms & Policies, available at Terms of Use It explains how Pawsh'd Pets LLC, doing business as It's FURDAY! ("It's FURDAY!," "we," "us," or "our"), collects, uses, and discloses personal information when you visit our website, book or receive our mobile pet grooming services, sign our Pre-Grooming Service Agreement & Liability Waiver (the "Service Agreement"), or otherwise communicate with us (together, the "Service").

What does this Privacy Policy cover?

This Privacy Policy applies only to the Service and to information we control. It does not apply to third-party websites, apps, or offers ("Third-Party Services"), even if we link to them. Third-Party Services have their own privacy practices, which we do not control.

It's FURDAY! provides appointment-based mobile pet grooming at your home. We collect and use information mainly to schedule and perform grooming appointments, keep your pet and our groomers safe, process payments, communicate with you, and improve and market our Service. We share information with service providers that help us run the business and, in limited ways described below, with advertising partners. We never sell your mobile number or share it, or your text-messaging consent, with third parties for their own marketing purposes. You can contact us at any time to access or delete your information or to opt out of certain practices.

When do we collect your information?

We collect personal information when you provide it to us, for example when you:

sign up for updates or a waitlist on our website, or contact us with a question;
request an appointment, complete our client intake form, or create an account in our booking platform;
sign our Service Agreement or send us written instructions, such as for appointments while you are away from home;
send us vaccination records, photos, or other information about your pet.

We also collect information during appointments, such as notes and photos taken by our groomers, and from third parties, such as your veterinarian when you authorize them to share your pet's records with us (for example, to confirm vaccinations or in an emergency). Like most websites, we automatically collect technical and device information when you visit our website. We may also collect information you make public outside our website, such as a review you post about It's FURDAY! or a social media post in which you tag us, and we may combine it with information we collect through the Service.

What categories of information do we collect?

We collect information relevant to the Service, including the following categories:

Identifying and Contact Information, such as your name, email address, phone number, service address, and emergency contact, used for scheduling, identification, customer service, and communications.
Home and Access Information, such as parking or gate instructions, access codes, keys, and your written authorization for us to groom while you are away, as described in our Service Agreement. We use this information only to perform your appointments.
Pet Information, such as your pet's name, breed, age, and weight; coat condition and grooming preferences; vaccination records, including rabies; health conditions, prior injuries, and medications (such as veterinarian-prescribed anxiety medication); behavioral, bite, and aggression history; your designated veterinarian; and notes our groomers record during appointments, such as skin, coat, or wellness observations.
Agreement and Service Records, such as your signed Service Agreement, appointment history, price quotes, choices you make (for example, opting out of photos or text messages), and records of any incident, injury, or complaint.
Photos and Videos, such as before, during, and after photos or videos of your pet taken by our groomers, and any photos, videos, or recordings you send us.
Commercial and Payment Information, such as services purchased, fees, and transaction history. Card payments, including any card you keep on file, are processed by our third-party payment processor (such as Square). We do not store full card numbers on our own systems.
Background Information, if you apply for a job with us and provide employment-related information, used for hiring and HR management.
Sensitive Information, which may be collected only in limited circumstances if you provide it, for example if you apply for a job with us or if account login credentials are created. Please use caution when providing or publicizing sensitive information.
Technical Information, such as device, browser, internet, and network information, including data from cookies and similar technologies, pages visited and interactions with our website and ads, and approximate location derived from your IP address.
Other Information, such as your communications with us, participation in promotions or referral programs, reviews, and information disclosed to us when you interact with us on social media. It may also include de-identified or aggregate data, and inferences about your preferences used to personalize the Service. Please review social media platforms' own privacy policies and settings for information about their practices.

How is your information used?

We use personal information for the following purposes:

Providing the Service, such as scheduling and confirming appointments, preparing accurate price quotes, accessing your property according to your instructions, performing grooming services, operating our website, processing payments (including charging your card on file as authorized in the Service Agreement), and providing customer service.
Pet Safety and Care, such as screening for vaccination status, health, and behavioral needs, sharing groomer observations with you, and arranging emergency veterinary care if your pet needs it and you cannot be reached, as authorized in the Service Agreement.
Text Messages, as described in the next section.
Communications, such as responding to your requests and questions and sending service-related, business, or legal communications.
Marketing, such as sending promotional emails if you provide your email address or sign up on our website, sending promotional text messages if you opt in to receive them, delivering online ads (which may use cookies and similar technologies), and, unless you opt out in writing, using photos and videos of your pet in our marketing, as described below.
Advertising and Reviews, such as featuring public reviews or posts about us and understanding which offers may interest other customers.
Improving and Personalizing the Service, such as evaluating new services and features, and using cookies or account information to remember your preferences, pets, and referral credits.
Security and Auditing, such as detecting security incidents, protecting against fraudulent or illegal activity, and authenticating requests.
Complying with Legal Obligations, such as responding to a court order or subpoena, and reporting incidents involving your pet (such as bites) to state or local authorities where required by law.
Limited Use of Sensitive Information, only where reasonably necessary and proportionate to provide the Service, as reasonably expected, or for security or legal purposes.
Other Uses with your request or consent, or as authorized by law.

Text messages

We send two types of text messages:

Service messages. When you book, you agree to receive text messages from It's FURDAY! at the mobile number you provide, as described in our Service Agreement. These may include appointment reminders, schedule changes or updates, and important information related to your services.
Marketing messages. If you separately opt in, for example by checking a box when you book or sign up on our website, we may also send you recurring promotional text messages, such as offers, news, and grooming reminders. Consent to receive marketing messages is not a condition of any purchase, and you can withdraw it at any time.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We share your mobile number only with service providers that support our messaging, such as our booking platform and our marketing messaging providers, and only so they can send It's FURDAY!'s own messages on our behalf. They may not use your number for any other purpose. Text messaging opt-in data and consent will not be shared with any third parties.

Data Sharing
• Customer data is not shared with 3rd parties for promotional or marketing purposes.
• Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.

Messaging Program Terms and Conditions
1. The messaging program may consist of general customer care messaging to answer questions and provide support to customers, and/or marketing messaging that include discount codes, special deals or texts promoting our products/services, depending on which programs(s) you opt in to. We will only send content you have explicitly signed up to receive via our opt-in process.
2. You can cancel the SMS service at any time. Just text 'STOP' to the phone number from which you received messages. After you send the SMS message 'STOP' to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
3. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at hello@itsfurday.com.
4. Carriers are not liable for delayed or undelivered messages.
5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency will vary based on communication needs. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. If you have any questions regarding privacy, please read our privacy policy details contained in the rest of this page or contact us at hello@itsfurday.com

Opting out of marketing messages does not stop service messages about your appointments.

Photos and videos of your pet

We love showing off your beautiful pets! Unless you opt out in writing, you grant It's FURDAY! the right to use photos and videos of your pet(s) in our marketing, including on our website and social media, as described in our Service Agreement. We do not publish your name, address, or contact details alongside your pet's photos without your permission, and we take care to avoid showing house numbers or other details that could identify your home. To opt out, email us at legal@itsfurday.com.

How is your information disclosed to others?

We disclose information for the same purposes we collect and use it. Specifically, we may disclose information:

To Service Providers and Contractors, such as our booking and scheduling platform, payment processor, marketing and messaging providers that send our emails and text messages on our behalf, website hosting, and the groomers who perform your appointments, who use the information only to help us provide the Service.
To Veterinarians and Health Care Providers, when needed to obtain care, for example if your pet needs emergency veterinary care and you cannot be reached, if no one is available to receive your pet at the end of an appointment, or if your pet injures another animal or a person.
To Legal Parties and Authorities, as required by law or legal process, such as a subpoena or court order; to prevent or address illegal or harmful conduct; to our legal and professional advisors; and to local authorities, including animal control, if your pet bites or injures a person or animal, or if no one is available to receive your pet and we cannot reach you.
To Advertising Partners, such as Google and Meta, which may receive device, browser, and website activity information through cookies and similar technologies, and, if you have subscribed to our emails, your email address in hashed (encoded) form, to show and measure ads that may interest you. We do not provide your mobile number or text-messaging opt-in data to advertising partners. To opt out, use Cookie Settings on our website or contact us at legal@itsfurday.com. If you sign in using a third-party account (such as Google or Facebook), that third party may collect information under its own privacy policy.
To the Public, if the information is public (such as a review you post about us), if it is a photo or video of your pet used in our marketing (unless you have opted out), or if it is aggregate or de-identified data that cannot reasonably identify you.
To Related Parties, in connection with a merger, acquisition, sale of assets, or similar transaction, in which case your information may be transferred to the new owner.
To Others with your request or consent, or as authorized by law. For example, if you use a referral code, the person who referred you may be notified that their code was used, with limited personal information shared.

Data selling or sharing. Certain transfers of data through cookies and similar technologies may be considered "selling" or "sharing" of personal information under some state privacy laws, which may or may not apply to us or to you depending on legal thresholds. You can opt out of these practices by turning off advertising cookies through Cookie Settings on our website, or by contacting us as described below. We do not sell your contact information, pet information, or text-messaging data.

Do we use cookies or other tracking technologies?

Like many websites, we may use cookies (small files placed on your device when you visit a website), pixels, web beacons, and similar technologies to automatically collect device, browser, internet, and approximate location information when you use our website. This may include your device identifier, browser and carrier information, the date and time of your visit, the pages you view, and whether you click on certain content or ads. These technologies include necessary and preference cookies, such as to display the website and remember your settings, as well as analytics and advertising cookies, such as to understand how visitors use the website and to deliver ads.

Managing your cookie choices. When you first visit our website, a cookie consent banner lets you accept or decline non-essential cookies, such as analytics and advertising cookies. You can review or change your choices at any time by clicking Cookie Settings at the bottom of any page of our website. Necessary cookies that make the website work cannot be turned off through this tool. Your choices are saved in your browser, so you will need to set them again if you clear your cookies or visit from a different browser or device.

For example, we may use Google cookies and tools for analytics and advertising. For more information, visit Google's policies at policies.google.com/technologies/cookies, or install the Google Analytics opt-out add-on at tools.google.com/dlpage/gaoptout. We may also use Meta cookies and pixels for similar purposes. For more information, visit Meta's cookie policy.

You can also block or delete cookies in your browser settings or limit tracking in your device settings. Resources include allaboutcookies.org, aboutads.info/choices, and youradchoices.com/appchoices.

Our website does not currently respond to "Do Not Track" (DNT) browser signals. DNT is a feature offered by some browsers that sends a signal asking websites not to track your browsing.

Do we collect information about children?

Our Service is intended for adults. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it.

How is your information protected and retained?

We process and store information in the United States. We use reasonable safeguards designed to protect your information, and access to home access information (such as gate codes or keys) is limited to the people who need it to perform your appointments. However, no system or website is 100% secure, and we cannot guarantee the security of information sent over the internet. You are responsible for keeping your account credentials and devices secure, and should notify us right away if you believe your account has been compromised.

We keep information only as long as needed for the purposes described in this Privacy Policy or as required or permitted by law. In deciding how long to keep information, we consider whether you are an active client, any open requests, our legal obligations, and the need to resolve disputes and enforce our agreements. For example, we keep signed Service Agreements and appointment and incident records for as long as needed to address potential claims. When you stop using our Service, we will return any keys and delete home access information on request.

What are your privacy rights and choices?

Depending on where you live, privacy laws in California and other states may give you certain rights regarding your personal information. To make a request, contact us using the information below with your name and the email address or phone number you use with us. To protect your privacy, we may need to verify your identity, or your authorized agent's authority, before completing a request. Where applicable, you may:

Access your information and learn the categories of information we have collected, its sources, our purposes for using it, and the categories of third parties to whom we disclose it. Under California's "Shine the Light" law, California residents may request information about disclosures of personal information to third parties for their direct marketing purposes.
Delete your information, subject to certain legal exceptions (for example, records we must keep to comply with the law or to address potential claims).
Correct your information if it is inaccurate.
Limit the use of certain information, if applicable.
Opt Out of any selling or sharing of information and of marketing communications. You can turn off analytics and advertising cookies at any time through Cookie Settings at the bottom of any page of our website, unsubscribe from promotional emails using the link in the email, opt out of text messages by replying STOP, and opt out of the use of your pet's photos and videos in our marketing by emailing us. If you opt out of marketing, we may still send you service-related messages, such as appointment reminders and legal notices.
Non-Discrimination. We will not discriminate against you for exercising your privacy rights.

How can you contact us?

If you have questions about this Privacy Policy or want to make a privacy request, please contact us:

Pawsh'd Pets LLC, DBA It's FURDAY!

Email: legal@itsfurday.com

We may keep records of your requests and communications and disclose them as needed to process your request.